Brand Story

NONEY

BRANDING

Redefining Conversations with Freedom, Speed, and Play. Every great idea starts with a question. For Noney, the question was simple: What if conversations could be less about performance and more about freedom, spontaneity, and reward? From the very first brainstorming session, we knew we wanted to create something different. We explored what modern digital spaces often lacked—unfiltered conversations, freedom of expression, and the thrill of fleeting interactions. Each whiteboard sketch and late-night planning session brought us closer to a vision where connection isn't burdened by the pressure of perfection. The challenge was to design a platform that makes users feel free to express, without fear of judgment. We asked ourselves: How can we create an experience that is playful yet rewarding? The result is Noney—a chat platform that invites users to be whoever they want, say whatever they feel, and earn while they do it. What Noney Stands For After countless brainstorming sessions and iterations, three guiding pillars emerged: Chat is the spark for spontaneous conversations. Connect to create a space for judgment-free expression. Earn by rewarding users for their interactions. Noney isn’t just a chat app—it’s a rebellion against curated digital spaces. Every interaction is raw, fleeting, and rewarding, turning simple conversations into opportunities.

Featured Image

The Ninja Identity: Playful Anonymity

As we mapped out the user experience, one idea stood out—the concept of a Ninja Identity. It wasn’t just about anonymity for secrecy’s sake. It was about unlocking spontaneity and fun. This playful persona allows users to slip into conversations without the weight of digital labels. We crafted this identity to represent freedom without consequence, where every user becomes a ninja in their own world—observing, expressing, earning, and disappearing at will. This philosophy became the heartbeat of Noney, transforming conversations into secret adventures.

Media File 1

Typography: The Voice of Noney

Typography was more than just a design choice—it was a way to give Noney its voice. We tested different typefaces, seeking a blend of bold personality and everyday friendliness. BDO Grotesk became our voice for headlines, loud and full of character. Roboto was chosen for the body text—simple, clear, and approachable. This combination reflects the balance we wanted—fun, yet accessible.

Media File 2

Colours that Define Us

Choosing the right colours meant balancing vibrancy and depth. After experimenting with countless palettes, we landed on four core shades: Noney Purple (#753ABC) brings dynamic conversations to life. Black (#000000) reflects the freedom of anonymity. Accent Pink (#F05C80) injects playful energy. White (#FFFFFF) offers balance and clarity. Together, these colours set the mood for a platform where users feel both empowered and playful.

Media File 3
Media File 4
Media file 5
Media file 6
Media file 7
Media file 8